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RBI #2: Public Transport Directions on Google/Yahoo Maps

Subway

Here is Random Business Idea #2

I realize we're living in a driving nation - with crude oil breaking $70/barrel, perhaps we should pause to rethink?  It doesn't help that we have one of the worst public transportation system amongst all developed nations.  But I digress...  Let's focus on more manageable topics. 

As a first step, how about including public transportation options on digital maps?  Being a New Yorker, knowing how to get from Soho to UWS by car is really of little use - I don't own a car, and even if I do, I won't attempt the impossible.  How about a simple subway/bus map overlay?  Or better yet, interactive directions for transport within and beyond major cities - I suspect I'm not the only one who'd find this service tremendously useful.  More so than satellite maps. 

Update: My friend, Ingrid, made a great suggestion in comments.  Thought it's worthy of a quote:

"On a related note, these driving directions are perhaps more relevant when you're on the road - I can attest to the pressing need recently when returning from Vermont. A last minute change of plan led to 'uncharted territory', and an idea dawned one me: Wouldn't it be a great service for Verizon to set up some public internet booths at highway sevice areas or rural gas stations? That is, as public utilities, not unlike the ubiquitous public/pay phones. The utilitarian dimension of the internet remains to be tapped."

I absolutely agree!

Image Credit: http://www.railway-technology.com/projects/new_york/new_york1.html

August 30, 2005 in Random Business Ideas | Permalink | Comments (2) | TrackBack (0)

Launch: Random Business Ideas

Note: I'm starting a new series called Random Business Ideas (RBI) to keep track of thoughts that come to mind.  These are all impromptu and undeveloped; feel free to critic, comment, or share your ideas! 

RBI #1: Starbucks merchandising

Starbucks_1Starbucks made my day today - my favorite barista on 36th/Madison handed me a card, telling me I'm one of their best customers and enclosed a free 12oz drink (which I'm guessing translates to a "Tall"?).  After all, I go there religiously - maybe once every 2 days.  When my branch was under renovation for a week, I walked 5 blocks to the next branch; just to get my dose of skim mocha.  Brand loyalty doesn't get better than this...

Yet, how come they can't come out with better merchandises? Starbucks_mugs With the following Starbucks has, trademark licensing should be a huge business - yes, the CD's are doing well, but what about mugs, thermos, coasters... or even a starbucks barista game or toy?  Every morning, I wonder why the collection is so dull and unoriginal...  Aside from trademark merchandising, with over 9000 locations worldwide, Starbucks is a retail powerhouse - what about cross-promotional campaigns?

Lastly, I'd personally like to see Dilbert strips on my starbucks cup (or sleeve).  That'd really make my day.

August 24, 2005 in Random Business Ideas | Permalink | Comments (8) | TrackBack (0)

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