So, it seems the Motorola ROKR (new ipod mobile... how do they name this thing?!) has been receiving a lot of bad press - yes, it's not the coolest device, and certainly a disappointment if judged by Apple's standard. Yet, ROKR should be viewed as what it is: It is a Motorola phone equipped with iTunes functionality. As a mobile phone, won't you agree ROKR is really not bad at all?
I view this as a win-win-win situation... well, at least financially.
- A Win for Motorola & Cingular: Anything that creates a mini-buzz in the otherwise stagnate sector... when was the last mobile phone innovation?
- A Win for music studios: While some still in denial, iTunes is saving their day in the digital fight
- A Win for Apple: Wise enough to keep control over distribution, this will bring in more iTunes revenue (albeit insignificant). They also made sure the phone is bulky enough not to run in direct competition with the iPods... Sounds like free marketing -
All in all, another great move form Apple. Watch out for brand dilution though - too many mediocre products may break its aura.