Think Media

RBI #2: Public Transport Directions on Google/Yahoo Maps

Here is Random Business Idea #2

I realize we're living in a driving nation - with crude oil breaking $70/barrel, perhaps we should pause to rethink?  It doesn't help that we have one of the worst public transportation system amongst all developed nations.  But I digress...  Let's focus on more manageable topics. 

As a first step, how about including public transportation options on digital maps?  Being a New Yorker, knowing how to get from Soho to UWS by car is really of little use - I don't own a car, and even if I do, I won't attempt the impossible.  How about a simple subway/bus map overlay?  Or better yet, interactive directions for transport within and beyond major cities - I suspect I'm not the only one who'd find this service tremendously useful.  More so than satellite maps. 

Update: My friend, Ingrid, made a great suggestion in comments.  Thought it's worthy of a quote:

"On a related note, these driving directions are perhaps more relevant when you're on the road - I can attest to the pressing need recently when returning from Vermont. A last minute change of plan led to 'uncharted territory', and an idea dawned one me: Wouldn't it be a great service for Verizon to set up some public internet booths at highway sevice areas or rural gas stations? That is, as public utilities, not unlike the ubiquitous public/pay phones. The utilitarian dimension of the internet remains to be tapped."

I absolutely agree!

Image Credit: http://www.railway-technology.com/projects/new_york/new_york1.html

Launch: Random Business Ideas

Note: I'm starting a new series called Random Business Ideas (RBI) to keep track of thoughts that come to mind.  These are all impromptu and undeveloped; feel free to critic, comment, or share your ideas! 

RBI #1: Starbucks merchandising

Starbucks made my day today - my favorite barista on 36th/Madison handed me a card, telling me I'm one of their best customers and enclosed a free 12oz drink (which I'm guessing translates to a "Tall"?).  After all, I go there religiously - maybe once every 2 days.  When my branch was under renovation for a week, I walked 5 blocks to the next branch; just to get my dose of skim mocha.  Brand loyalty doesn't get better than this...

Yet, how come they can't come out with better merchandises? With the following Starbucks has, trademark licensing should be a huge business - yes, the CD's are doing well, but what about mugs, thermos, coasters... or even a starbucks barista game or toy?  Every morning, I wonder why the collection is so dull and unoriginal...  Aside from trademark merchandising, with over 9000 locations worldwide, Starbucks is a retail powerhouse - what about cross-promotional campaigns?

Lastly, I'd personally like to see Dilbert strips on my starbucks cup (or sleeve).  That'd really make my day.