Launch: Random Business Ideas

Note: I'm starting a new series called Random Business Ideas (RBI) to keep track of thoughts that come to mind.  These are all impromptu and undeveloped; feel free to critic, comment, or share your ideas! 

RBI #1: Starbucks merchandising

Starbucks made my day today - my favorite barista on 36th/Madison handed me a card, telling me I'm one of their best customers and enclosed a free 12oz drink (which I'm guessing translates to a "Tall"?).  After all, I go there religiously - maybe once every 2 days.  When my branch was under renovation for a week, I walked 5 blocks to the next branch; just to get my dose of skim mocha.  Brand loyalty doesn't get better than this...

Yet, how come they can't come out with better merchandises? With the following Starbucks has, trademark licensing should be a huge business - yes, the CD's are doing well, but what about mugs, thermos, coasters... or even a starbucks barista game or toy?  Every morning, I wonder why the collection is so dull and unoriginal...  Aside from trademark merchandising, with over 9000 locations worldwide, Starbucks is a retail powerhouse - what about cross-promotional campaigns?

Lastly, I'd personally like to see Dilbert strips on my starbucks cup (or sleeve).  That'd really make my day.

Comments

[Annette]

Apparently, it's one of the gods of Aztec Mythology; in charge of precious things. I'd leave you to read the rest:
http://www.godchecker.com/pantheon/aztec-mythology.php?deity=CHANTICO

[Kaiser]

How did they come up with that name? And what does it mean?

[Celine]

Love their Chantico ;)

[Pius]

I betcha, there's going to be a day when they start serving coffee with pearls!

[Kaiser]

Well they are indeed doing something right... to have such loyal customers like you. Will I start getting direct mail: get a free cup of joe?

Also, I'm surprised the CDs are selling well. I always thought no one ever buys them.