The current craze about Google suggests a 2nd wave to the Internet boom. Same sentiments apply: Google is indestructible, it revolutionizes the Internet, and yes, it can crush everyone and anyone in its way. Oh, and btw, we don't know exactly how it can sustain the growth, but we'd give it the benefit of the doubt. Enthusiasts will tell you that Google is the new Microsoft, the new Berkshire Hathaway. I beg to differ... and of course, I could be very wrong.
I'd be the first to admit that I love Google's products - I use Google Search religiously, I was in awe to see Google Map (how about overlaying subway lines on top?!), and I thought Google Answers and Google Images were ingenious. What lies in its core is the rare ability to innovate consistently and execute with needle-sharp focus. It's most valuable asset? - People.
Here is where Google is walking on thin ice - With the lure of an IPO removed, and the weight of being a public entity weighs in, can Google retain the best entrepreneurial minds? Will employees remain focused and dedicated when and if market sentiment shifts to the next big thing? Can it contain its oversized ego or will it be tainted by arrogance and complacency?
The test will come when the company hits a bump down the road (which, I'd argue is inevitable for any growth company). I believe then, Google will find itself as vulnerable and destructible as any. In the meantime, I'd download Google Earth and view my apartment from space.
Image Credit: http://www.wla.lib.wi.us/waal/newsletter/211.html